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Journal Articles
From immersion to absorption: a flow-mediated model of the experience economy in virtual reality tourism
Available to Purchase
Journal of Hospitality and Tourism Insights 1–18.
Published: 11 March 2026
... Limited Licensed re-use rights only Virtual reality (VR) Experience economy Flow Offline visit Absorptive experience Immersive experience Virtual reality (VR) technology has increasingly been adopted in cultural tourism to enhance tourists' interactions with destinations...
