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Keywords: On-site experience
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Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (6): 2033–2056.
Published: 05 February 2025
... and can be contacted at: z.ghaderi@squ.edu.om Destination image Cognitive destination image On-travel cognitive image Chinese millennial tourists On-site experience Despite the extensive literature on Destination Image (DI), our understanding of the DI development process is still...

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