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Keywords: Online behaviour
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Journal Articles
Examining the antecedents of medical tourists' use of social media from the standpoint of self-efficacy
Available to Purchase
Journal of Hospitality and Tourism Insights (2024) 7 (2): 1238–1262.
Published: 07 July 2023
...' online behaviour and empirically tests the model's validity by examining various dimensions of self-efficacy. Design/methodology/approach A sample of 224 people who searched for medical tourism information online was used in this study. Partial least squares structural equation modelling (PLS-SEM...
