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Keywords: Online hotel booking
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Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (4): 1681–1698.
Published: 05 June 2023
...Pengsongze Xue; WooMi Jo Purpose Although various booking platforms have been contributing to the dramatic growth of hotel industry, little research has been conducted to understand consumer psychological processes and behaviors in online hotel booking. To fill this gap, the current study examines...
