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Keywords: Online word-of-mouth
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Journal Articles
Journal of Hospitality and Tourism Insights (2022) 5 (2): 377–393.
Published: 09 March 2021
... was applied to test the hypotheses. Findings The results confirm the significant and indirect effects of the motivations for conducting reviews on online word-of-mouth adoption. Specifically, the significant relationship chain of convenience and risk reduction motivations, intention to consult online...
