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Keywords: Organic foods
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Journal Articles
Food appraisal: explaining tourists’ willingness to pay more for organic food
Available to Purchase
Journal of Hospitality and Tourism Insights (2026) 9 (1): 144–162.
Published: 14 August 2025
...Áurea Rodrigues; Sandra Maria Correia Loureiro; Jorge Nascimento Purpose This study is grounded in appraisal theory to examine the factors influencing tourists’ attitudes toward organic food and their willingness to pay a premium in rural tourism destinations. Design/methodology/approach...
Includes: Supplementary data
