... understanding of how senior hospitality managers make sense of Metaverse adoption, linking their perceptions to organizational innovation and strategic decision-making. It also offers practical insights by showing that successful Metaverse adoption requires aligning organizational strategies with external...

...Ahmed Magdy; Hesham Dar; Hamada Hassan; Mohamed Hassan Elmakkawy Purpose This study adopts a mixed methods approach in exploring corporate digital responsibility (CDR) in relation to organizational innovation, corporate reputation and digital sustainability in Egypt's five-star hotels. Three major...