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Keywords: Overall image
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Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (4): 2237–2255.
Published: 10 October 2023
... clusters, such as preference for using diverse AI services, overall image of AI services, willingness to use AI services (WUAI), willingness to pay more for AI services (WPAI) in tourism and hospitality, and characteristics of respondents. Design/methodology/approach An online survey was conducted...
