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Keywords: Overall value for money
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Journal Articles
Service for sustainability and overall value for money: sequential mediation of customer-generated communication on social media and perceived value
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Journal of Hospitality and Tourism Insights (2025) 8 (3): 1114–1132.
Published: 16 October 2024
...Saira Ahmed; Ashfaq Ahmad; Ghulam Abid Purpose This study investigated the predictors of overall value for money in the hospitality industry concerning routine practices reinforcing SDG goals. The sequential mediation underlines the mechanism of theoretical viability and sustainability relevance...
