.../approach Survey data from 290 employees of five-star and luxury hotels in Hanoi, Da Nang and Ho Chi Minh City were analysed using partial least squares structural equation modelling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA). Findings Knowledge sharing affects retention primarily...

... Cairo Region. Data were analyzed using partial least squares structural equation modeling (PLS-SEM) to test the proposed hypotheses and assess the mediating role of OEXC. Findings The results indicate that employee performance positively influences both excellence principles EPN and EPC, which...

... tourism TPB S-O-R Cognitive-affective-conative model PLS-SEM Fundamental Fund (FF67) National Budget ISL6701349S We thank the Fundamental Fund (FF67) National Budget for funding this research (Project Code: ISL6701349S). Heritage and cultural tourism are closely intertwined...

... itinerary Destination brand equity Uses and gratification theory PLS-SEM Smart tourism system Mixed method Fundamental Research Funds for the Central Universities 2023YJS109 Smail Linda https://orcid.org/0000-0001-9388-1334 National Social Science Found of China 18BTJ024...

... at http://creativecommons.org/licences/by/4.0/legalcode Professional association Organizational social responsibility Indebtedness Crisis PLS-SEM Association Laboratory Inc.’s Looking Forward Solutions 2023 report (West, 2023) reveals that while associations’ top strategies focus...

... 11 01 2025 18 01 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Circular practices Green hotel Hotel environmental policy Guest loyalty PLS-SEM Multigroup analysis (MGA) The tourism sector is characterised by a linear...

... in this process. Design/methodology/approach Relationship quality was analyzed through three key marketing variables: satisfaction, trust and commitment. The impact of message consistency on relationship quality was tested using partial least squares structural equation modeling (PLS-SEM). Findings...

... was used for data collection from 223 pilgrims who visited a popular pilgrimage site. Partial least squares-structural equation modeling (PLS-SEM) was employed for analysis. Findings The results showed that MTE has a significant influence on ATT which further influences RCI (a dimension of behavioral...

... to determine the constructs' internal consistency, reliability and validity. This study also applied the partial least squares structural equation modeling (PLS-SEM) to test the research model and hypotheses. Findings The finding shows that consumer attitude toward AI is influenced by social influence...

..., purification and validation in Study 2. Finally, a confirmed UNIQUAL model was analyzed via partial least squares structural equation modeling (PLS-SEM) using Smart-PLS 4.0. Findings The research confirms the four-factor structure of UNIQUAL, with a total of 16 items, to be a valid and reliable scale...

... was conducted using a structured questionnaire to understand the effect of deepfake hotel video advertisements on booking intention. A large cross-section of 1,240 tourists was surveyed and data were analyzed with partial least squares structural equation modeling (PLS-SEM). Findings The outcome...

... squares method of structural equation modelling (PLS-SEM), and the analysis was performed using SmartPLS 3.0. Findings The final results suggested a five-factor solution with 27 items, with a satisfactory level of reliability and validity at the first-order (reflective) and second-order (formative...

... Licensed re-use rights only 3Party logistics provider Relationship marketing Trust Reputation Communication PLS-SEM The global business competition has fostered an environment with a highly competitive outlook, and in turn, businesses are much geared to respond by capitalizing on any...