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Keywords: Pakistan
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Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (3): 1456–1474.
Published: 08 April 2024
...Salman Khan; Shafaqat Mehmood Purpose Robots have been adopted in numerous tourism and hospitality sectors, including restaurants. This study aims to investigate fast-food employees' use of service robots (SRs) in Pakistan. Design/methodology/approach This study used a conceptual model based...
Journal Articles
Journal of Hospitality and Tourism Insights (2023) 6 (5): 2317–2338.
Published: 20 December 2022
..., this study investigates the impact of customer empowerment on re-patronage intentions through customer value co-creation in the hotel sector of Pakistan. Furthermore, the study examines the moderating impact of sensation-seeking on customers. Design/methodology/approach A total of 350 potential customers...
Journal Articles
Journal of Hospitality and Tourism Insights (2023) 6 (3): 1400–1418.
Published: 12 August 2022
... working in the star hotels in Pakistan. Findings The authors’ findings reveal that there is a huge psychological competitive climate in the hotel industry in Pakistan. The psychological competitive climate leads to workplace envy among workers which further results in poor employee performance...
