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Keywords: Perceived brand value
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Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (10): 3825–3845.
Published: 05 August 2025
... in the hotel industry through perceived brand value, brand identification (BI) and perceived green service innovation (PGSI). Research limitations/implications The findings indicate that hotel managers should proactively implement GHP to raise customer awareness of PGSI, BI and perceived brand value...
