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Keywords: Perceived ease of use
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Journal Articles
Investigating tourism chatbot adoption: the moderating role of privacy concerns
Available to Purchase
Journal of Hospitality and Tourism Insights (2026) 9 (1): 298–318.
Published: 24 September 2025
... Hypotheses were tested using partial least squares (PLS) structural equation modelling, based on a sample of 1800 respondents who had engaged in tourism activities within the previous two years. Findings The results reveal that perceived ease of use, perceived usefulness, interactivity, anthropomorphism...
Journal Articles
Linking key antecedents of hotel information management system adoption to innovative work behavior through attitudinal engagement
Available to Purchase
Journal of Hospitality and Tourism Insights (2022) 5 (2): 274–291.
Published: 26 January 2021
.../approach Survey data were obtained from 297 full-time employees in five-star hotels in Uganda. With the help of Analysis of Moment Structures (AMOS), seven hypotheses were tested and analyzed using structural equation modeling (SEM). Findings Both perceived usefulness and perceived ease of use...
