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Keywords: Perceived psychological risk
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Journal Articles
COVID-19-based threat vs coping appraisal: effect of psychological risk on customer engagement and behavioral intentions
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Journal of Hospitality and Tourism Insights (2023) 6 (5): 2093–2114.
Published: 02 November 2022
...Raouf Ahmad Rather; Shakir Hussain Parrey; Rafia Gulzar; Shakeel ul Rehman Purpose Drawing upon protection motivation theory and service-dominant-logic, the authors develop a model, which examines the influence of perceived psychological risk and social media involvement (SMI) on customer-brand...
