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Keywords: Personal values
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Journal Articles
Research on tourists' travel intention and usage of VR technologies based on SOR model: mediating role of personal values
Available to Purchase
Journal of Hospitality and Tourism Insights (2024) 7 (2): 949–967.
Published: 13 February 2024
... between knowledge of policy, perception of risk, TI, usage of virtual tourism technology (UVTT) and the mediating role of personal values. Design/methodology/approach The data were collected from 333 Chinese travelers through an online questionnaire, and structural equation modeling (SEM) was employed...
Journal Articles
Personal values and travel motivations: the moderating effects of visit experience, gender and age
Available to Purchase
Journal of Hospitality and Tourism Insights (2024) 7 (5): 3091–3109.
Published: 31 January 2024
...Dila Maghrifani; Joanne Sneddon; Fang Liu Purpose To understand differences in visitors' travel motivations, this study investigates the relations between personal values and travel motivations as well as the moderating effects of visit experience, age and gender on values–motivations relations...
