...Cristian Morosan Purpose This study explores consumer behavior regarding the disclosure of personal information to GenAI systems, examining how potential benefits influence their willingness to share such information. The study adopts the conservation of resources theory, framing personal...

..., personalization and a targeted customer approach emerged as the most influential factors in enhancing tourist satisfaction. Similarly, prospecting, personalization, and effective knowledge management significantly contributed to visitor loyalty. The establishment of robust relationships is underscored through...

... corporate social responsibility (CSR), personalization, brand identity, and trust as antecedents for customer loyalty in full-service hotels. The study developed models for the overall sample and each generational cohort. Part 2 explored generational preferences regarding commonly offered hotel loyalty...

... square structural equation modeling (PLS-SEM) was used for the analysis. Findings Findings show that automation, security/privacy concerns, information accuracy, and personalization are significantly related to the PB of tourists. The results also confirm that a GM moderates the relationship between...