Keywords: Place branding
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Journal Articles
Journal of Hospitality and Tourism Insights (2020) 3 (2): 137–153.
Published: 02 October 2019
... reputation by exploring residents’ perceptions and roles related to their satisfaction and attachment to Brazil. To make a clear distinction in this paper, we adopt the definition of Zenker et al. (2017) , who consider place branding to include all activities that target all potential place...

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