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Keywords: Plog's model
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Journal Articles
Assessing the role of venturesomeness in a destination consumer-based brand equity model
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Journal of Hospitality and Tourism Insights (2023) 6 (1): 324–343.
Published: 14 December 2021
... Nomological validity Plog's model Tourism destinations The study addresses the call of marketing scholars who have prompted to further study the applicability and validity of CBBE in different research contexts and settings (see Buil et al., 2013 ; Christodoulides et al., 2015...
