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Keywords: Point policy
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Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (2): 715–734.
Published: 15 August 2024
.../methodology/approach 342 questionnaires from Macau using partial least squares-structural equation modeling (PLS-SEM) were analyzed. The model was compared across different membership levels through multigroup analysis. Findings The results indicate that the point policy can awaken “sleeping” guests...
