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Keywords: Pricing strategy
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Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (4): 2144–2160.
Published: 06 October 2023
...Thowayeb Hassan; Mahmoud Ibraheam Saleh Purpose The study aims to investigate how attribution theory in the context of pricing strategies can help tourism destinations recover from the negative impacts of the COVID-19 pandemic. Design/methodology/approach The study adopted a qualitative...
