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Keywords: Process tracing
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Journal Articles
Journal of Hospitality and Tourism Insights (2026) 9 (8): 3201–3219.
Published: 12 March 2026
... causes. Design/methodology/approach This study adopts a theoretical-revision process tracing approach. First, it develops an integrative framework to explain how institutional marketing generates three differentiated effects. Second, it analyzes how the refund policy influences tourism destination...
Includes: Supplementary data
