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Keywords: Process value
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Journal Articles
Multidimensional value of customers' mobile service experiences in the food service context
Available to Purchase
Journal of Hospitality and Tourism Insights (2023) 6 (2): 912–927.
Published: 31 May 2022
... of mobile experiences influence satisfaction, whereas only the process value influences satisfaction and attitudinal loyalty. Moreover, customers' behavioral loyalty is positively affected by satisfaction and attitudinal loyalty. Research limitations/implications Service, process, and relationship...
