... the risk perception and improve engagement levels of the tourists, which can yield economic returns in the long run. Originality/value Based on the cues from protection motivation theory (PMT), this study develops a DBE framework and identifies the factors affecting its sustenance in the pandemic hit...

... of this paper is to investigate the influence of protection motivation on risk perception. Design/methodology/approach A survey was performed with 506 respondents. Data analyses including descriptive statistics, simple linear regression structural equational modeling and an independent t-test were...