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1-2 of 2
Keywords: Protection motivation
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Journal Articles
Tourists' engagement and willingness to pay behavior during COVID-19: an assessment of antecedents, consequences and intermediate relationships
Available to Purchase
Journal of Hospitality and Tourism Insights (2023) 6 (2): 1024–1042.
Published: 16 June 2022
... the risk perception and improve engagement levels of the tourists, which can yield economic returns in the long run. Originality/value Based on the cues from protection motivation theory (PMT), this study develops a DBE framework and identifies the factors affecting its sustenance in the pandemic hit...
Journal Articles
Enhancing ethnic restaurant visits and reducing risk perception: The effect of information and protection motivation
Available to Purchase
Journal of Hospitality and Tourism Insights (2019) 2 (4): 341–357.
Published: 05 June 2019
... of this paper is to investigate the influence of protection motivation on risk perception. Design/methodology/approach A survey was performed with 506 respondents. Data analyses including descriptive statistics, simple linear regression structural equational modeling and an independent t-test were...
