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Keywords: Protection motivation theory
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Journal Articles
Journal of Hospitality and Tourism Insights (2026) 9 (4): 1507–1525.
Published: 01 December 2025
...Jueer Wang; Jungsun (Sunny) Kim; Andrew Hardin; Ozgur Ozdemir; Ashok Singh Purpose This study evaluates whether four predictors from the Unified Theory of Acceptance and Use of Technology (UTAUT) and one from Protection Motivation Theory significantly influence hotel guests' intentions to use two...
Includes: Supplementary data
Journal Articles
Atena Rahehagh, Dildora Nazarova, Harikumar Pallathadka, Meeta Joshi, Damanjeet Aulakh, K.D.V. Prasad
Journal of Hospitality and Tourism Insights (2025) 8 (7): I–XVII.
Published: 13 February 2025
... a quantitative methodology and the protection motivation theory (PMT), an online survey was administered to 215 foreign tourists with an awareness of security concerns in Iran. The collected questionnaire data underwent statistical analysis using SPSS and structural equation modeling analysis via SmartPLS...
Journal Articles
Journal of Hospitality and Tourism Insights (2022) 5 (2): 394–412.
Published: 01 March 2021
... emphases on the international tourists' behavioural intention for medical tourism in Malaysia. A research framework is derived from the exceptional component of fear appeal in protection motivation theory (PMT). Design/methodology/approach Data were collected with a sample of 501 respondents...
