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Keywords: Psychographics
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Journal Articles
Assessing the role of venturesomeness in a destination consumer-based brand equity model
Available to Purchase
Journal of Hospitality and Tourism Insights (2023) 6 (1): 324–343.
Published: 14 December 2021
... destination contexts, and the incorporation of consumers' psychographics and lifestyle variables on destination CBBE. Practical implications Destination marketers should develop segmentation strategies to target travelers with psychographic profiles that are more responsive to the factors that foster CBBE...
