...Putthasak Kumjorn; Watchara Chiengkul Purpose This study aims to examine how symbolic cultural stimuli, embedded in souvenir design, shape tourists' purchase intentions through storytelling by integrating semiotic theory, narrative transportation theory and the stimulus-organism-response (S–O–R...

...Jehun Moon; Mehmet Erdem Purpose This research aims to investigate the psychological decision-making associations of Generation Z customers, focusing on their conversion from metaverse experiences to purchase intentions in blockchain-based digital twins of quick-service restaurants ( QSRs...

... added variables – personalization, perceived interactivity and perceived creativity – significantly influence the purchase intention of leisure travelers but not business travelers. Regarding the conventional UTAUT2 variables, leisure travelers are more influenced by hedonic motivation and price value...

...Ibrahim Mahmoud Darwish; Ayman Mahmoud Bazzi; Alaaeldin Abbass Ali Purpose The current research seeks to investigate the antecedents of customers’ sustainable purchasing behavior from eco-friendly restaurants located in Lebanon. Moreover, it explores the mediating role of purchase intention...

.... Findings The results showed that face positively affected consumer responses to socially responsible hospitality brands. Consumers with a high (vs low) level of face concern had higher purchase intention and a greater propensity to spread positive word-of-mouth for hospitality brands with strong corporate...

... valence: positive, neutral, and negative) × 3 (communication argument valence: positive, neutral, and negative) online experiment was conducted. Data collected from 379 participants were used to test the hypotheses. Findings The three main determinants of purchase intention: perceived host service...