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Keywords: QR codes
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Journal Articles
Unlocking loyalty: How digital ease of use shapes memorable experiences and satisfaction for older adults in hospitality
Available to Purchase
Journal of Hospitality and Tourism Insights 1–21.
Published: 14 April 2026
...Zvijezdana Petkovic; Luana Nanu; Trishna Mistry Purpose This study explores how the ease of use of QR codes shapes memorable experiences, customer satisfaction, and loyalty among seniors in hospitality, using cognitive load theory (CLT). It examines how intuitive digital interfaces reduce...
