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Keywords: Rate transparency
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Journal Articles
Journal of Hospitality and Tourism Insights 1–18.
Published: 24 June 2026
... will diminish when mental budgeting cannot be applied. At its core, the “no hidden fees” act promotes rate transparency. Transparent pricing generally yields better outcomes for hoteliers and customers. Research shows that itemized nightly pricing is perceived as fairer than displaying an average or total...
Includes: Supplementary data
