Keywords: Reciprocal altruism theory
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Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (2): 715–734.
Published: 15 August 2024
... policy, which offers enhanced benefits, captures “sleeping” guests' attention and induces interest (Griffin and Lowenstein, 2002 ; Suter and Gmür, 2018). Drawing on reciprocal altruism theory, awareness of generous benefits may evoke regret in “sleeping” guests, prompting reconsideration (Homburg et...

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