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Keywords: Relationship value
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Journal Articles
Multidimensional value of customers' mobile service experiences in the food service context
Available to Purchase
Journal of Hospitality and Tourism Insights (2023) 6 (2): 912–927.
Published: 31 May 2022
...' perceived value in the formation of a positive attitude. Design/methodology/approach Customers' perceived service, process, and relationship values are hypothesized to affect satisfaction, which in turn affects attitudinal loyalty to food delivery applications. Also, the authors explore whether...
