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Keywords: Restaurant innovativeness
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Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (4): 1831–1851.
Published: 08 August 2023
... by examining the association between restaurant innovativeness and customer advocacy while also investigating the mediating roles of self-image congruity and customer engagement. Design/methodology/approach The statistical software AMOS version 25 and bootstrapping were employed to test the hypotheses...
