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Keywords: Restaurant revenue management
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Journal Articles
Journal of Hospitality and Tourism Insights (2019) 2 (1): 92–108.
Published: 16 April 2019
..., but management needs to be aware of their customers’ reactions to these practices prior to implementation. The paper aims to discuss this issue. Design/methodology/approach This study utilizes linear regression to determine the impact of select restaurant revenue management practices, customers’ familiarity...
