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Journal Articles
Journal of Hospitality and Tourism Insights (2020) 3 (1): 54–72.
Published: 02 December 2019
...Laura A. Book; Sarah Tanford Purpose The purpose of this paper is to develop a scale to measure normative and informational influence in online traveler reviews. Design/methodology/approach Through proper scale development techniques and a two-sample validation process, the resulting 2-factor...
