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Keywords: Ritual engagement
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Journal Articles
Journal of Hospitality and Tourism Insights (2026) 9 (7): 2968–2990.
Published: 11 March 2026
... that connects digital amplification, social influence, and various motivations to expectation discrepancy and ritual engagement. A survey involving 816 Gen Z participants was examined using Partial Least Squares Structural Equation Modeling ( PLS-SEM ), which incorporated mediation and moderation effects across...
