... tourism industry, emphasizing the mediating roles of destination brand love (DBL) and destination brand image (DBI). Grounded in the Stimulus-Organism-Response (S-O-R) framework, it explores how AI-driven strategies foster cognitive and affective responses to enhance destination competitiveness. Design...

... (f² = 0.006), with DA serving as the central mediating mechanism. These findings expand the application of the Stimulus–Organism–Response (S–O–R) framework by demonstrating that food-based narratives and community interaction can function as symbolic and emotional anchors in affective loyalty...