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Keywords: Segmentation
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Journal Articles
Journal of Hospitality and Tourism Insights (2020) 3 (2): 209–228.
Published: 18 December 2019
...Roberto Pessoa de Queiroz Falcão; Murilo Carrazedo Marques da Costa Filho; Jorge Brantes Ferreira Purpose The purpose of this paper is to segment travelers by their predispositions regarding the adoption of smartphones to purchase travel-related services, which is crucial for developing specific...
