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Keywords: Segmenting tourists
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Journal Articles
Journal of Hospitality and Tourism Insights (2023) 6 (1): 18–35.
Published: 11 October 2021
... marketing strategies could be based. Tourism market segmentation Segmenting tourists Regression tree Big data Length of stay Barbados The time a tourist spends at a destination is one the most significant aspects of tourism demand. First, the length of stay captures the “quantity...
