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Keywords: Self-congruence
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Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (5): 3204–3221.
Published: 29 April 2024
... affection for a destination’s brand. This study examines the influences of self-congruence and destination immersion on destination brand love. In addition, the linkages from the four facets of self-congruence to destination brand love via the mediating role of destination brand immersion are also...
