...Kenneth Butcher; Rojanasak Chomvilailuk Purpose The study aims to determine which of the three socially responsible variables of autonomy, self-congruity with corporate social responsibility or perceived value to the community effect the most change in hotel guests' well-being. The research...

... TAM beyond its cognitive focus to include affective and identity-related processes. This approach is based on self-congruity theory (SCT) (Sirgy, 1982). The original intention to visit the destination evolves into evangelism when the visitor finds congruence between their self-image...

... affects their behavior. This study examines the relationship between tourists’ food-based self-congruity, attitudes toward local food, destination attachment and behavioral intentions. It also investigates the moderating effect of food cultural proximity on these relationships. Design/methodology...

...Sheng-Hshiung Tsaur; Fu-Sung Hsu; Hsiao-Wei Ching Purpose The purposes of this study were to explore the moderating effect of consumer affinity on brand personality and consumers' intention to stay in a hotel, as well as on self-congruity and consumers' intention to stay in a hotel. Design...