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Keywords: Sensory appeal
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Journal Articles
Journal of Hospitality and Tourism Insights 1–20.
Published: 17 April 2026
.... participants recruited via MTurk. Structural equation modeling tested fit-based mechanisms linking task-interface alignment to cognitive load, social presence, perceived ease of use (PEOU), reduced service dehumanization (RSD), and intention to use, including the moderating role of sensory appeal. Findings...
Includes: Supplementary data
