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Keywords: Service offerings
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Journal Articles
Value network partners' perception of co-creation and its impact on their satisfaction
Available to Purchase
Journal of Hospitality and Tourism Insights (2024) 7 (4): 2216–2236.
Published: 06 October 2023
... the data through structural equation modelling using SPSS 20 and AMOS 21. The study used the stimulus-organism-response framework to understand VNP's perceptions regarding co-creation. Findings The results indicate a significant relationship between the value processes and networks, service offerings...
