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Keywords: Servuction model
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Journal Articles
Ghost production: applying the Servuction model to establish a typology and propose a research agenda for on-demand restaurant food delivery
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Journal of Hospitality and Tourism Insights (2023) 6 (5): 1730–1754.
Published: 22 September 2022
... phenomenon. To address this gap, this paper defines and develops a novel conceptual model and typology and proposes a research agenda for ghost production in the context of food service. Design/methodology/approach This paper uses the Servuction model to explore, define and model the radical separation...
