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Keywords: Social commerce
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Journal Articles
Value co-creation and destination brand equity: understanding the role of social commerce information sharing
Available to Purchase
Journal of Hospitality and Tourism Insights (2023) 6 (5): 1796–1817.
Published: 27 September 2022
...Long Hong Pham; Erisher Woyo; Trang Huong Pham; Dao Thi Xuan Truong Purpose Widespread technology adoption in tourism enables tourists to be active content creators, thus, influencing destination brands through co-creation. This study examines value co-creation, social commerce information sharing...
