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1-3 of 3
Keywords: Social media influencers
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Journal Articles
Journal of Hospitality and Tourism Insights 1–17.
Published: 30 March 2026
...R. NaveenKumar; C. Neerupa; M. Padmapriya; V. Ramadevi; A. John William Purpose This study examines how social media influencers (SMIs) shape the travel decisions of Indian millennials, particularly in contributing to overtourism or promoting sustainable alternatives. It focuses on the mediating...
Includes: Supplementary data
Journal Articles
Muhamad Aizuddin Ibrahim, Wan Mohd Adzim Wan Mohd Zain, Nur Shahirah Mior Shariffuddin, Muaz Azinuddin, Muhammad Nur Hidayat Mohd Salim, Nur Hanifa Zainul
Journal of Hospitality and Tourism Insights (2025) 8 (5): 1907–1926.
Published: 17 December 2024
... influence food destination image, with food destination attractiveness acting as the mediator. The moderating role of social media influencers is also analysed within this interrelationship. Design/methodology/approach This study employed a quantitative research design and purposive sampling to collect...
Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (3): 849–869.
Published: 12 September 2024
...Sarah Wahba; Sara El-Deeb; Sandra Metry Purpose This study draws on social influence and social comparison theories to investigate the effect of social media influencers on intention to visit with the mediating role of upward social comparison. It studies the reasons underlying people's intention...
