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Keywords: Social networking sites
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Journal Articles
Journal of Hospitality and Tourism Insights (2019) 2 (4): 377–390.
Published: 24 June 2019
...Na Su; Babu John Mariadoss; Dennis Reynolds Purpose Based on persuasion theories, the purpose of this paper is to examine relationships between four types of interactive consumer activities (viewing, liking, sharing and commenting) on hotel brand social networking sites (SNSs) and their cognitive...
