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Keywords: Southeast Asia
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Journal Articles
Journal of Hospitality and Tourism Insights 1–21.
Published: 02 April 2026
... research by positioning Instagram as a moral context rather than a promotional tool. By integrating the SOR framework with MFT and CLT, it provides cross-cultural evidence from Southeast Asia on how moral engagement links social media exposure to ethical tourism behavior. Muhammad Ali Mari can...
Journal Articles
Journal of Hospitality and Tourism Insights 1–21.
Published: 09 March 2026
...-being, experiential value, and loyalty to smart hotels across Southeast Asia. It also explores the moderating role of digital literacy in shaping these relationships. Design/methodology/approach Data were collected from 552 guests who stayed in smart hotels in Bali (Indonesia), Kuala Lumpur...
