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Keywords: Special event
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Journal Articles
Journal of Hospitality and Tourism Insights (2026) 9 (5): 2277–2294.
Published: 27 January 2026
...Porramate Jaratmetakul; Chanchai Pommi Purpose By integrating value-belief-norm (VBN) theory and the list of values (LOV), this study aims to investigate the effects of VBN theory on tourists' intention to support the environment in the context of Thai special events. Design/methodology...
