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Keywords: Spiritual mega-events
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Journal Articles
Journal of Hospitality and Tourism Insights (2026) 9 (7): 2968–2990.
Published: 11 March 2026
...Payel Das; Amardeep Yadav; Santanu Mandal; Raghu Raman Purpose This study examines the engagement of India's digitally native Generation Z with the Kumbh Mela, recognized as the world's largest spiritual mega-event, through the perspectives of digital influence, motivational plurality...
