...Jinquan Zhou; Hong-Wai Ho; Tian Zhao Purpose This study examines the impact of sponsorship advertising on revisit intention within the context of sports tourism. Grounded in consumer behavior and brand management theory, it explores the mediating role of brand familiarity and the moderating role...

...Laís Cristyne Alexandre dos Santos; Fernando Marinho Mezzadri Purpose This paper traces and critically analyzes the historical evolution of the concept of Sports Tourism to address its current conceptual fragmentation and to fill the gap of a unified framework by proposing an integrated analytical...

...Erfan Moradi; Mohammad Ehsani; Marjan Saffari; Rasool Norouzi Seyed Hosseini Purpose This paper aims to identify factors that affect the sports tourism destination's competitiveness on a small island. Hence, this study looks at and evaluates these factors. The study then comes up with a model...

...Muammer Mesci; Yeliz Pekerşen; Zeynep Mesci Purpose The purpose of this study aims to examine sports tourism through a conceptual lens. The study offers a deep assessment of the general structure and purpose of sports tourism. Thus, the authors aim to determine the contributions of scientific...