... completed a face-to-face questionnaire using a quantitative methodology. The respondents were targeted at restaurants that serve comparable food and beverages for a similar socioeconomic class. Findings The findings reveal that perceived value, physical appearance, and standardization significantly...

...M. Mithat Uner; Osman M. Karatepe; S. Tamer Cavusgil; Kemal Gurkan Kucukergin Purpose Does a highly standardized international advertising campaign enhance destination image? Drawing evidence from Turkey's Home Global Image Campaign, the authors investigate this fundamental question. This would...